Sheba: Hope Grows 2.0

Agency: AMV BBDO / Production Company: Red Studios / Creative Dir. Jamie Chang / Role: Producer

When I got the call - “hey, have you shot in Hawaii before?” - my interest immediately peaked. I felt honoured that BBDO thought of me to execute such a visually stunning and somewhat logistically complicated project. We didn’t have a lot of time - about 9 working pre-production days to pull this one off (!) but it was just enough time to foster the rich environment that came with learning about the important restoration efforts Sheba is helping Kuleana achieve in the Pacific.